DVMH Group — Confidential
AIQ
Strategic Brief
Authority
Identity
Quotient™

AIQ by DVMH Group

A proprietary intelligence platform, conversion operating system, and client portal — built to diagnose, benchmark, and grow the digital authority of high-performing executives and business owners.

Authority Intelligence Identity Quotient DVMH Group
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DVMH Group
What We're Building

What is AIQ?

AIQ stands for Authority Identity Quotient — a score, a system, and an experience that shows executives exactly where their digital authority stands and what to do about it.

"For the first time, see exactly what your digital authority looks like — scored, benchmarked against your top competitors, and mapped to a clear path forward."

High-performing executives don't respond to generic lead magnets. They respond to intelligence about themselves. Seeing a real-time 47/100 score while their top competitor sits at 83/100 creates immediate, personal urgency no PDF or webinar can replicate.

01 — Diagnostic Intelligence Platform
A personalized Authority Identity Quotient report — scored across 6 categories, benchmarked against the prospect's top 2 competitors, powered by real data.
02 — Conversion Operating System
A 21-day, value-first, slow-close funnel with dynamic pricing decay, personalized urgency, and gated content that converts prospects into DVMH clients.
03 — Client Portal Foundation
Upon activation, the lead magnet converts directly into a full DVMH/Voxe client portal. The baseline score becomes the starting point for all ongoing work.
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DVMH Group
Company Architecture

DVMH Group — The Unleashed System™

Parent Holding Company
DVMH Group
DevousMediaHoldings LLC · New Mexico
Systems Layer
DVMH Operations
GoHighLevel · AIQ Platform · Authority Frameworks · All Systems & Software
AU
Authenticity Unleashed
Identity · Authority · Programs · AIQ · FVA · Voices Unleashed
Client Journey Starts Here
MU
Media Unleashed
Studio 360° · Cinegraph Media · TFR Podcasts · Production · Distribution
IU
Intelligence Unleashed
Voxe AI Marketing · AI Voice Agents · AEO/SEO · Site Build · Automation
LOI In Progress
CU
Community Unleashed
CXN · Chamber XChange Network · Ecosystem · Partnership Networks
Client Journey: AU → MU → IU → CU → Opportunity → Reinforced Identity
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Authenticity Unleashed
AU Division

The Four Program Tracks

All programs currently in development · Every client journey begins in AU

Track 1 — Executive Unleashed
Identity & Executive Presence
Identity architecture · Executive presence · Leadership communication · The Four F's · Authority development

Flagship: TIA — Talent Identity Architecture
90-day four-phase program · Templated from Liberty Madison engagement
Track 2 — Narrative Unleashed
Brand & Narrative Development
Brand story architecture · Messaging frameworks · Thought leadership positioning · Content pillar development

Bridge function: Track 2 output feeds directly into MU production
Track 3 — Performance Unleashed
Stage, Media & Performance
Stage presence · Media training · On-camera coaching · Keynote development · High-stakes communication

Flagship: Fearless Voice Accelerator™
90-day elite performance program · $7,500 / $15,000 / $25,000
Track 4 — Voices Unleashed
Talent Development & Representation
Speaker scouting · Development · Booking · Agency representation · Speaker kit production (MU)

AU-housed · MU production partner · Reactivation under consideration
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Performance Unleashed
Track 3 Flagship Program

Fearless Voice Accelerator™

90-Day Elite Performance Transformation

The Four F's Performance Framework

F1 — FEEL Assessment & Awareness
Fear pattern mapping · On-camera anxiety · Stage presence baseline · Technical foundation
F2 — FOSTER Technical Mastery
Voice mechanics · Physical presence · Psychological foundations · Self-trust under pressure
F3 — FLIP Performance Enhancement
Content delivery · Audience engagement · Environmental mastery · Q&A management
F4 — FREE Authentic Expression
Performance integration · Style development · Presence amplification · Mastery verification

Investment Options

Individual Program
$7,500
  • Complete 90-day journey
  • Weekly 1:1 coaching sessions
  • Bi-weekly studio practice
  • Text support M–F · Email summaries
VIP Intensive
$15,000
  • Everything in Individual
  • Priority Studio 360° booking
  • Emergency coaching sessions
  • 30 additional days of support
Corporate Package
$25,000
  • Up to 5 executives
  • Customized group workshops
  • Organizational comm. alignment
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AIQ Platform
The Scoring Engine

The Authority Score — 0 to 100

Six data categories · Weighted composite · Configurable by client vertical

25%
Search & Local Presence
Google Business Profile · NAP consistency · AEO/answer engine · Knowledge panel · Google Search Console
20%
Website Performance
GTmetrix/Core Web Vitals · Domain Authority · SSL · Mobile score · Backlink profile
20%
Social Presence & Content
LinkedIn SSI · Post reach · Profile completeness · YouTube channel · Facebook/Instagram engagement
15%
Reputation & PR
Review velocity · Press mentions · Podcast appearances · Speaking credits · BBB · Clutch/G2
15%
Content & Thought Leadership
E-E-A-T signals · Publishing frequency · Video library · Email list existence · Published works
5%
Competitor Comparison
Side-by-side score vs. top 2 competitors. The single highest-converting element in the entire funnel.
Free Tier (visible Day 0)

Google Business · Domain Authority · GTmetrix · Search Console · AEO check · NAP · YouTube · Press · Podcasts · Authority Score · Competitor comparison

Premium Tier (unlocked via OAuth)

LinkedIn SSI + engagement · Facebook/Instagram · Full competitor social data — shown as locked tiles on Day 0 with "Connect to unlock" prompt

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AIQ Platform
The Conversion Trigger

The Competitor Mirror

At signup, the prospect names their top 2 competitors. The system runs the same AIQ audit against both and surfaces the gap immediately.

Every sophisticated executive knows their competitors. Showing them a specific, real gap creates personal urgency that no generic copy can replicate. This is the single highest-leverage element in the entire funnel.

"You're at 44. Your closest competitor is at 83. Here's exactly why — and exactly how to close it."

Competitor data pulls from public sources only — no OAuth required for competitors. The system scores them using the same free-tier methodology applied to the prospect.

Authority Score Comparison
You 44 / 100
Competitor A 71 / 100
Competitor B 83 / 100
Gap Analysis

Your largest gaps vs. top competitor: LinkedIn presence (−31pts) and AEO visibility (−24pts). Both are fixable in 90 days.

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AIQ Conversion Funnel
The 21-Day AIF

Authority Intelligence Funnel — Overview

1
Value Delivery
Days 0–2
No timer · No price · No gate
2
Education
Days 3–12
Timer starts · Price revealed · Content open
3
Partner Reveal
Day 12
Ecosystem shown · Bundle offer
4
Slow Close
Days 14–21
Gates open · Report offers · Final close
Day Event Price Partner Tiles Content Access
0–2Full dashboard · Quick wins · Social unlock promptHidden100% opacityAll open
3Founding Access revealed · Education email #1 · Timer startsFloor — lowest ever100% opacityAll open
5Price Step 1 · Education email #2+incrementLow-gap: 70%All open
7Price Step 2 · Education email #3Mid-lowMid-gap: 40%All open
9–11Steps 3–4 · Emails #4–5 complete · PDF CTA appearsNear ceilingTop 2 only: 100%Soft lock
12Full partner ecosystem reveal · Bundle offerNear ceilingFinal full revealSoft lock
14Recommendations lock · Quick wins lockCeilingTiles ghostLocked
17Competitor data locks · PDF free / HTML report offerRetailLockedLocked
21Full close · 3 activation paths · Human close for active non-convertersFinal offerLockedClose screen
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Funnel Philosophy
Four Core Principles

How This Funnel Is Different

01
Value Leads, Gate Follows
The timer never starts, no price is mentioned, and nothing is locked until the prospect has clearly received meaningful value. Day 0–2 is pure generosity.
02
Education Over Persuasion
The 5-part drip teaches the Unleashed System using the prospect's own score data as the teaching example. By Day 10 they understand why the offer matters — without being sold to.
03
Honest Urgency
The pricing decay model is fully transparent. "Our best price is available now and increases every 48 hours." This is a real reflection of resource allocation — not manufactured scarcity.
04
Personalized Pressure
Partner tiles fade based on the prospect's actual gap scores — the dashboard curates itself to their needs. The system appears intelligent, not manipulative. Identity Architecture in the product itself.
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Dashboard Intelligence
Personalized Urgency Mechanic

The Partner Tile Fade System

As the countdown progresses, partner service tiles don't fade randomly — they fade in order of the prospect's lowest gaps first.

The Gap Score Logic
tile_relevance = 100 − prospect_score_in_that_category
Lowest gap tiles (areas where the prospect is already strong) fade first. Highest gap tiles (greatest need) fade last and remain visible longest.
What the Prospect Experiences
The dashboard appears to be paying attention to them specifically — visually prioritizing what matters most to their situation. This is Identity Architecture embedded in the product experience itself.

On Day 12, all tiles briefly restore to 100% in a "What you're about to lose" summary card — one final full reveal before the close begins.

Opacity schedule: 100% → 70% → 40% → 20% → 10% (ghost)

On hover at any opacity: tile restores to 80% — remains scannable at all times

Strategic Partner Ecosystem — Day 9 State
Voxe AI
AEO/SEO · Voice Agents
HIGH GAP — stays visible
Studio 360°
Media · Production
HIGH GAP — stays visible
CXN
Community · Network
Low gap — faded
Zync.ai
AI Strategy
Low gap — faded

Founding Access Price

Steps up again in 18 hours — lock in today's rate

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AIQ Report Products
Two Exit Products

The Free Report & The 30-Day HTML Report

Free — Day 14 onwards

AIQ PDF Authority Report

Contents
Cover page with client name, company, date
Overall AIQ Score with visual gauge (0–100)
Competitor comparison table (prospect vs. 2 competitors)
Category breakdown — score + grade (A–F) for all 6
Quick Wins — 3 specific actionable items
About DVMH — one paragraph on the Unleashed System
Footer: mdevousjr@dvmh.group · dvmh.group
Strategic Value
A permanent DVMH-branded asset. Every time the prospect looks at it, they see the gap, they see who showed it to them, and they see the path forward. Continues selling passively after the funnel closes.
Paid — $47–$97

30-Day Active HTML Report

Contents
Everything in the free PDF plus:
Live data refresh (monthly pull from all connected sources)
Competitor comparison stays active and updates
Social premium data if OAuth connected
Top 3 recommendations (partial — full requires activation)
"Powered by Voxe AI" attribution on all data sections
Auto-renewal offer presented at Day 28
Revenue Strategy
This is not a standalone product — it is a foot in the door. Once someone has paid any amount, the psychological relationship shifts. Conversion from HTML report to full service activation is the primary commercial objective of this tier.
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Gap to Service Routing
Recommendation Engine

Gap Detected → Division Routed

Every authority gap maps to a specific DVMH division or Voxe service

Authority Gap Service Division CTA Direction
Low AEO / answer engine presence AEO/SEO Optimization IU / Voxe Get found in AI search results
Poor site performance / outdated AI Website Build / Refresh IU → MU post-APA Rebuild your digital foundation
Weak LinkedIn / low SSI score TIA or FVA coaching AU Track 1 or 3 Architect your LinkedIn authority
Low content / thought leadership Studio 360° production MU Build your media presence
Minimal press / media mentions Media authority development MU + AU Get visible in the right rooms
Low stage / media / camera score Fearless Voice Accelerator™ AU Track 3 Command any room with authentic confidence
Low community / network score CXN Membership CU Join the network that amplifies everything
Weak positioning vs. all competitors Full DVMH Authority Package All Divisions Let's close the gap — completely
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Community Unleashed
CU Division

Chamber XChange Network — CXN

CXN is the nation's first digital network community for chambers and chamber members — built and owned by Michael Devous Jr. It is the community layer of the Unleashed System and the highest-conversion entry point for the AIQ funnel.

Three Pillars
Speed to Solution — instant access to trusted nationwide solutions
Trust & Verification — members pre-vetted through local chambers
National Reach / Local Trust — expand beyond local market, keep chamber benefits
Platform & Status
Live platform: Mighty Networks
Public site: chamberxchangenetwork.com
Early adopter: Colorado Springs Chamber & EDC
(2025 National Chamber Award nominee)
CXN + AIQ Integration
CXN members are the warmest AIQ prospects available. They are already:
  • —
    Part of a trust network (chamber-vetted)
  • —
    Relationship-oriented (they joined a community)
  • —
    Invested in business growth (they paid for membership)
CXN Member Funnel Treatment
"As a CXN member, your Authority Intelligence Report is complimentary — here's your personalized link."
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Technology
Build Infrastructure

Technology Stack

Application Layer
Next.js 15 + TypeScript — framework
Tailwind CSS — styling
Vercel — hosting + CD pipeline
GitHub — version control
Auth & Data
Clerk — magic link, OAuth, access control
Sanity CMS — per-client data isolation
GoHighLevel — CRM, funnels, email
Mighty Networks — CXN community
Data APIs
Google Business Profile API
LinkedIn + Meta OAuth
YouTube Data API v3
GTmetrix + Moz + DataForSEO
Domain Structure
dvmh.group
Primary (post-launch)
offers.dvmh.group
GHL funnels
client.voxemarketing.com
Voxe portal (pending DNS)
chamberxchangenetwork.com
CXN public site
Access Control States (Clerk)
free_day0–day21
Progressive gating
html_report
On payment ($47–97)
voxe_shield_1/2/3
On Voxe activation
dvmh_full
Full DVMH access
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Intelligence Unleashed
IU Division

Voxe AI Marketing — Acquisition Status

Voxe AI Marketing LLC is the primary execution arm of Intelligence Unleashed. DVMH is acquiring 80% via LOI currently in progress, with full transfer via Asset Purchase Agreement (APA).

Deal Structure
DVMH acquires 80% of Voxe AI Marketing LLC
Matt Aponte retains 20% as Founding Technical Architect
Michael Devous Jr. assumes CEO role
Class A/B membership structure · Milestone-based escrow
Massimo Rigotti reviewing — IP schedule as priority flag
Post-APA Product Migration
AI Website Build / Refresh migrates from IU to MU. All other Voxe products remain under IU. Public brand stays "Voxe AI Marketing" — IU is internal designation only.
Live Voxe Products
AI Voice Agents
AI Website Build / Refresh
AI AEO/SEO Optimization
Voxe Shield Retainer Tiers
DIY — $97/mo · Monitoring + AI content helpers
Assurance — $297/mo · Done-with-you implementation
Concierge — $997+/mo · Full growth partner + dedicated PM
AIQ Integration
"Powered by Voxe AI" attribution appears on all data pull sections of the AIQ dashboard and PDF/HTML reports — dual brand-building for both DVMH and Voxe in every client touchpoint.
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Revenue Architecture
How the Money Flows

The Revenue Flywheel

Free
AIQ Report
Lead magnet entry
$47–97
HTML Report
Foot in the door
$97+/mo
Voxe Shield
Recurring retainer
$7.5k+
FVA / TIA
AU programs
$2.5k+/mo
Full DVMH
Multi-division
What This Platform Does Simultaneously
Generates leads — the report invitation is the TOF hook
Qualifies leads — low-engagement prospects self-select out early
Educates leads — builds the mental model for every subsequent sale
Pre-sells premium — the dashboard quality communicates DVMH value before money changes hands
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Action Items
Build Sequence

Open Action Items — By Horizon

Now — 30 Days
  • 01
    Complete Voxe client portal — wire Sanity data, deploy client.voxemarketing.com
  • 02
    Finalize LOI with Matt Aponte — Massimo review, IP schedule as priority
  • 03
    Confirm Zync.ai + Michelle Mras CTA URLs for Studio 360° partner section
  • 04
    Decide: unified DVMH portal vs. separate division portals
  • 05
    Define AU Track pricing and retainer tier structure
  • 06
    Confirm FVA pricing tiers are current or need revision
30–90 Days
  • 01
    Build OAuth connection flow — Google, LinkedIn, Meta
  • 02
    Integrate YouTube API v3 + Moz/DataForSEO
  • 03
    Build Authority Score calculation engine in Sanity
  • 04
    Build competitor data pull system (public data)
  • 05
    Design AIQ dashboard UI for lead magnet experience
  • 06
    Build GHL 21-day automation sequence
  • 07
    Build partner tile fade mechanic + pricing decay panel
  • 08
    Build PDF report + 30-day HTML report products
90–180 Days
  • 01
    AU/TIA client portal on Voxe codebase
  • 02
    AI intake summarization agent for TIA (IU→AU loop)
  • 03
    Extend portal to CXN member directory + resources
  • 04
    MU / Studio 360° client portal for production clients
  • 05
    AEO engine — ChatGPT, Perplexity, Google SGE checks
  • 06
    Listen Notes / Podchaser podcast tracking
  • 07
    Auto-renewal for 30-day HTML reports
  • 08
    Funnel analytics dashboard for Michael
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DVMH Group — Confidential
AIQ
AIQ by DVMH Group
Authenticity.
Authority.
Unleashed.

"When authenticity is unleashed, authority becomes inevitable."

dvmh.group
mdevousjr@dvmh.group
Confidential — Internal & Partner Use

Michael Devous Jr. · Founder & CEO · DVMH Group · March 2026

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